Infinity's infographic based on the beer research's results [2022]
On November 25th 2022, our team had the opportunity to present our almost 2 month-long research around the beer industry, through the guidance of guest Mr Ioannidis, PhD, Head of East Europe, Consumer Insights & Analytics at PMI. In addition, we would like to thank our teachers, Ms. Tsakarestou & Mr. Kaperonis for their guidance and giving us this opportunity.
The module, which was concluded with ours and our colleagues' presentations, covered all basic aspects of Market Research, which we followed weekly to conduct our own, through primary and secondary research practises, on the beer industry in Greece.
| Check out our final presentation here! |
Coffee Market Research & Advertising Proposal for Costa Coffee
On January 24th 2023, our team had the opportunity to finally present our Market Research & Advertising Campaign Plan for the brand COSTA Coffee, following the given brief, and insights from the winter semester lectures received through the 1st ADandPRLAB, by Ms. Diana Birba, Mr. Mark Aris & Ms. Lina Bakalexi. In addition, we would like to thank our teacher, Ms. Tsakarestou, for her guidance and organization.
We were required to work both as a Marketing & an Advertising Agency, to discover through primary & secondary research Costa Coffee's key challenges in the Greek coffee market, and create a complete campaign concept for the brand, called "It's the small things!".
On January 25th, Infinity had the opportunity to present our Gen Z & Media podcast concept & making process at the iMEdD offices in Athens, as part for the 2nd ADandPRLab of Panteion University.
Our podcast, named "THE CANCEL CULTURE DISCOURSE", is a short discussion around the topic of Gen Z's relationship with 'cancel culture' - where we will look at various examples of this culture online and discuss possible factors that create the image of the obsessed-with-"canceling" Gen Z. We aim to find an answer, or at least a general insight, of what is really going on between this generation and 'cancel culture'.
You can listen to the Greek & English versions of the podcast here!
Following the corresponding brief, we created a complete strategy - which we presented on May 9th, 2023- reaching out to their core Gen Z & university student audience, by communicating the benefits of using Whatsupia; that is, they can get access to a significant amount of FREE data while at their university every day, all week, that they can control and use outside of their current card plan and offers. From OOH, social media, influencers and BTL advertising, we planned to engage with students with unique content and encourage them to become a #Whatsupian.
Check out the full presentation here!
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Antenna Music x ADandPRLab: Audio Innovation Challenge
On June 13th, Infinity had the opportunity to interact with the world of start-ups, and become one through the pitching of an audio-based product or service as part of ADandPRLab's Audio Challenge with Antenna Audio, called Wandertune.
This challenge focused on learning & understanding the steps a startup follows to focus on a problem, do proper research, and build their solution which they can finally pitch.
Our service, Wandertune, is a solution to modern-day issues music fans have with the music discovery process on popular music-streaming apps, as this experience becomes more globalized & passive and less interesting with time. This music discovery app, using GPS & geolocation footprint data, provides unique music playlists that are available through IRL location for music fans (local or not). It hopes to offer a unique music discovery experience through "music points" - specific IRL spots - nearby the user, with one-of-a-kind music based on the location's cultural & historical background.
Check out our full pitch presentation here!
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The corresponding Medium article!
