Acts of Leadership
Our company's acts of leadership & our strategy approach
Brands as Acts of Leadership
Interbrand's report on the best global brands & brands as acts of leadership provides useful insights from which any company, like ours, can consider when forming their mission and long term strategy approach & plan as a brand.
Check out the report here:
Check out the report here:
| BRANDS AS ACTS OF LEADERSHIP REPORT |
| Our Strategy Plan & Approach as an Act of Leadership Taking into consideration the points from Interbrand's report on brands as acts of leadership, the current climate crisis and our own company's values around sustainability, we have planned a strategy approach that combines Interbrand's general approach, our business, and the people (our audience). The goal is, through acts of leadership, to advocate for sustainability, by encouraging our audience and the audience of the brands we work with, to lead climate action and engage with eco-conscious work and practises, while staying true to our own direction as an ad agency. We also want to further extend the work we already do in our social media on informing about sustainable practises in our field of beauty and in general. |
Strategy Approach & Perspectives
To do "acts of leadership" and promote sustainability, we consider three (3) perspectives:
Understanding the changing world of customers
It's important to consider human truths and human lives in current times, and especially in the climate crisis, to stay relevant with the audience and prepare iconic moves.
Prioritising & Considering Opportunities
We look at ideas & concepts and value their risks, rewards & impact before we make important commitments. which change the brand and its approach, as well our approach with our clients' requests.
Engagement & Creating meaningful connections
We stand for sustainability and climate action in helpful ways that could improve the audience's lives and views of our brand, and can access and engage with not just the work of Refresh & Co. or its clients', but also with a variety of environmental venues, to make their own contribution in climate action through attainable means.
Examples of Direct Action
Communicate on our online platforms a list of eco-friendly & cruelty-free beauty & skincare brand alternatives.
Direct people through our website to online & irl climate action petitions, charities & general environmental venues, both local and international.
Lead an example of an "act of leadership" for our objective, by making our own action public in our online spaces - e.x. signing climate crisis related petitions as Refresh & Co.
All photo and video materials belong to their owners and are used for demonstration purposes only. Please do not use them in commercial projects.
